the big 3

i saw an ad on the television the other day. it was an ad for a new cadillac, that, from the looks of it, is attempting market share in the overcrowded "sport coupe" market, infested with bmw, nissan, acura, now even hundai and (insert generic car manufacturer name here).

the ad consisted of a caddy, driving at excessive speeds, through some random city, at night. lots of streaking lights and a smiling female driver goading on all the macho gi joe loving breeders, if i remember correctly.

the thing that stuck out about the ad was the music that was obviously chosen by some antiquarian marketing people attempting to evoke a feeling of patriotism(guilt). the music started in some vaguely generic electronic sort and, in true trance fashion, reached a crescendo, immediately kicking into good, old fashioned, american, guitar driven cock rock. it toyed with electronic music and needed some guitars to get the job done right. mission accomplished.

for the uninitiated, the united states, following world war II and leading up to our recent apocalypse, sometimes forcibly "encouraged" the rest of the world to disregard it's established traditions and accept a system, which was during this time period, analogous with the united states: an entity without tradition; brand new; not bogged down by nostalgia.

what's ironic is that the rest of the world has beaten us at our own game. i mean it's pretty obvious, but more and more apparent.

how has ford responded to adversity? build faster mustangs. chevy? a new camaro. more muscle cars for a nation of people that weren't even alive during the era of muscle cars. it's clearly a plea for a nostalgia that isn't even there. people in the age group, who would have originally bought and remembered muscle cars are almost senior citizens. kids now want what's new, like muscle cars were when they originally appeared.

and now it's answer to crushing competition is a desperate attempt at maintaining and ever diminishing status quo - an affront to the capitalist tenet of innovation that was given to europe, japan and everywhere else.

further evidence of the decline.

link | rss rss | share | posted: 2009-07-20 21:52:34

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